Aligned with the 8th edition of AFDA, themed “Fashion Bespoke Experience,” the event is scheduled for November 16, 2025, at The Podium, Lekki, Lagos. This year’s showcase promises to highlight the finest in African fashion design, celebrating the continent’s rich cultural heritage while spotlighting innovation and artistic excellence.
Darling Hair Nigeria’s involvement goes beyond traditional sponsorship, representing a meaningful investment in Africa’s creative economy. The brand recognizes the intrinsic link between fashion and beauty, acknowledging both as essential vehicles for cultural expression and economic growth.
“Fashion and beauty are powerful vehicles for storytelling and cultural celebration,” said the Brand Manager at Darling Hair Nigeria. “Our partnership with AFDA 2025 reflects our belief that African creativity deserves world-class platforms. We’re proud to support an event that showcases exceptional design talent and creates meaningful business opportunities for African fashion entrepreneurs.”
As part of the collaboration, Darling Hair Nigeria will play an active role in several key AFDA 2025 initiatives:
- Supporting emerging and established designers
- Providing professional hair styling for runway shows and photo shoots
- Facilitating industry connections between designers, beauty professionals, and stakeholders
- Promoting African aesthetic values and traditional beauty practices within modern fashion contexts
AFDA 2025’s “Fashion Bespoke Experience” will feature exclusive runway showcases by top African designers, model presentations styled by Darling Hair Nigeria’s expert team, awards recognizing outstanding achievements, and an industry summit for networking with fashion executives, investors, and beauty brands. Cultural performances and integrated beauty services will further demonstrate the synergy between fashion and beauty across Africa.
This partnership is in line with Darling Hair Nigeria’s broader mission to uplift African creative industries. The brand has consistently supported initiatives that celebrate local talent, preserve cultural heritage, and create sustainable opportunities within the beauty and fashion sectors.
“AFDA provides exactly the kind of platform we want to support—one that combines commercial opportunity with cultural celebration,” added the Brand Manager. “We look forward to seeing how this partnership contributes to the continued growth of African fashion on the global stage.”
Renowned for its innovation, quality, and cultural authenticity, Darling Hair Nigeria continues to be a trusted partner for beauty professionals and consumers across Africa, committed to celebrating African beauty in all its forms while strengthening the continent’s creative economy.